Hollyway Cleaners utilizes an exclusive Platinum Shirt Laundry Process. We guarantee you will get the whitest whites along with the most vivid colors. The finished detailing of crisp cuffs and collars conveys the professional look you want. The Platinum Process is specially formulated to work at lower water temperatures through the use of 14 high-tech enzymes, eliminating the need for harsh bleaches and abrasive alkalis that attack clothing fibers. Each shirt is pre treated for soils or stains as needed with particular attention to collar soils. This gentle process allows for enzymes to attack stains, not fibers, thus reducing the potential for shrinkage, graying and even fraying. Every single shirt is hand finished expertly with an iron. We will even replace out broken buttons free of charge. Let us help you keep your favorite shirts in your closet longer.