theSkimm Celebrate Smarter Shop
November 29 - December 24
theSkimm, the membership company dedicated to helping millennial women live smarter, announced today the launch of its Celebrate Smarter Shop, a curated retail experience designed to streamline holiday shopping. The e-commerce site is live today, and a physical pop-up shop in the Flatiron neighborhood of Manhattan will open on November 29 (Black Friday) and run through December 24.
The Celebrate Smarter Shop presents a highly-curated collection of products (largely direct-to consumer, and ranging in price from $8-$399) to solve the holiday gifting, hosting, travel, and wellness needs of the millennial woman on-the-go. The shop features apparel from ADAY and Primary; plants and planters from The Sill; skincare from Ursa Major, Wander Beauty, and Paradox; accessories from Nisolo, Artemis Designs, and State Bags; nail colors from Fluide; candles from Otherland; cookware from Material; and fitness gear from Amanda Kloots.
For a company founded on the concept of “time well spent,” first-party data showing that the average Skimm’r spends 20 hours prepping for the holiday season presented a very clear challenge: Skimm the holiday routine. Using the same “live smarter” lens that drives all of theSkimm’s offerings, products in the Celebrate Smarter Shop are selected by prioritizing the things that matter most to theSkimm’s audience—from price point and brand discovery to product categories and factors like sustainability and social consciousness.
909 Broadway, NYC