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What about Us – Homeless LGBTQ Youth Get the Pride Makeovers

June 24 - June 29


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what about us

In celebration of the largest LGBTQ event in history, Stonewall’s 50th anniversary, and World Pride coming to NYC for the first time, Barba Men’s Grooming Boutique is proud to launch #WhatAboutUs, a new initiative supporting LGBTQ homeless youth. The campaign is backed by partnership with the AIDS Healthcare Foundation (AHF) and Nutrafol®.

Over 40% of homeless youth in New York are LBGTQ with 1 of 4 becoming homeless after coming out to their families. Currently, there are no federal programs designed to meet their needs nor protect them against discrimination while accessing federally funded programs. #WhatAboutUs is a movement to highlight and bring support to those most often neglected in our society.

This Pride, Barba will donate 25% of every haircut to New Alternatives Foundation—an organization dedicated to improving self-sufficiency of LGBTQ homeless youth by supporting their gradual move from shelter living to adult independence—from June 24th to June 29th. Each day will leverage a color of the rainbow flag (clients and friends are invited to wear the respective color to create a fun visual of solidarity) and Barba’s services will be donated daily to LGBTQ homeless kids. A fun and colorful menu of drinks will be offered for clients and those who are 21 and older.

AHF will offer free HIV testing and educational materials at Barba’s events, as well as hold raffles to raise money for the cause. AHF is a nonprofit organization at the forefront of HIV/AIDS medicine and the largest provider of HIV/AIDS medical care in the world. They offer medical services and advocacy to over 1,000,000 people in 43 countries.

Nutrafol® will be matching client donations that Barba raises during their Pride week events and donating $20 for every order on Nutrafol.com using code PRIDE through July 6, 2019. As a hair wellness company founded on the principles of celebrating individuality and proud expressions of identity, Nutrafol® brings their message of positivity, hope, and commitment to progress as allies of the LGTBQ community and all those striving to grow with pride.

Barba Men’s Grooming Boutique
235 W 19th St (7th Ave & 8th Ave)


June 24
June 29
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