While the acquisition is expected to benefit both Davler and Metrosource, the intended beneficiary is the LGBTQ audience Metrosource has served since publishing its first issue in 1990. A rising tide lifts all boats, and having Davler’s support and infrastructure assures that the magazine and its online counterpart will soon become even more indispensable resources for the LGBTQ community.
Davler Media Group (DMG) is an integrated marketing and content company with a rich portfolio of print, events and online media, targeting New York-area parents, visitors and luxury consumers. Acquiring Metrosource gives Davler the largest circulation LGBTQ publication serving New York City and Los Angeles, and second largest nationally.
“This acquisition perfectly complements our newest objective: to become the leading multi-platform media brand serving the LGBTQ community, and the advertisers that serve them, here in New York and beyond,” explains David L. Miller, Davler’s Chief Executive Officer.
“Adding Metrosource and the talented editorial and advertising sales team behind it will be a central asset in our expansion,” says the CEO. “Metrosource has been a powerhouse media platform for national advertisers trying to target the LGBTQ market. Our online reach and expertise will help make Metrosource an equally vital asset for their digital ad buys. The timing is fortuitous as it will complement the imminent launch of Exuberance, our new LGBTQ-focused luxury design and lifestyle title, a spinoff of our New York Spaces.”
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Davler’s transactional-focused media magazines, websites and events have generated a leadership position in four distinct markets in New York: the visitor market, parenting market, luxury market and party planning market. Davler has accomplished this strategic dominance via cornerstone media properties including City Guide, NYMetroParents’ seven regional parenting titles (including Big Apple Parent, Brooklyn Parent and websites, NYMetroParents.com and the recently acquired Mommybites), the luxury home-focused New York Spaces, the cultural event listing site ThoughtGallery.org and seven, niche-focused annual “Celebrate! Party Showcase” events including the Concierge Choice Awards, New York Spaces’ Top 50 Designers and regional Parents Days.
Founded in 1990, Metrosource was the first glossy publication for LGBTQ people to be free of sexually explicit advertising. Its longtime national advertisers include GlaxoSmithKline, Greece Tourism and Wells Fargo. Regional advertisers including I Love NY have reached the LGBTQ market through Metrosource’s NYC edition, while US Bank, The Sunset Marquis and Aston Hotels advertise in its LA edition.
Under founder and publisher Rob Davis, Metrosource now commands the largest circulation of any publication dedicated to the LGBTQ community in both the NYC and LA markets, and the second largest circulation for any such publication nationwide. Metrosource’s national edition provides unique coverage of arts and entertainment, can’t-miss events, gay friendly travel and updates on the continuing global struggle for marriage equality. Its East and West Coast editions address those same objectives with in-depth coverage of local events, bars, restaurants, shopping and one-of-a-kind directories for finding businesses that seek to serve the needs of LGBTQ people.
“By combining our knowledge of and credibility with our community with Davler’s expertise in multiplatform execution and events,” concludes Davis, “we are creating the most compelling environment for advertisers to tap the $917 billion buying power of the LGBTQ community.”
The new Metrosource will debut in June/July 2017, with current Editor-In-Chief Paul Hagen at the helm.
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Last modified: July 15, 2019