We’re always on the lookout for something new in men’s underwear, and increasingly (at least with brands popular among gay men) that means something in the neighborhood of less material equals more fun. So we were pleasantly surprised when we learned that — starting November 15 — there would be a new brand on the scene designed with a very different kind of equation. The brand, 5=10, was founded by five guys with different body types in search of a line of underwear with superior quality, fit, form, fabric and function — that would work for all of them. The result is a line of comfortable, functional underwear — from briefs in basic black to long underwear in shades-of-gray camouflage — all designed to sit snugly on hips from the waifish to the wideset.
But these five guys aren’t just looking to make a difference in the underwear industry; they’re also looking to make a difference in the world at large, by partnering with charities to give away ten percent of their profits. The holidays are a time of year when we often think about doing something good for humanity and (from years of moms’ practical stocking stuffers) refreshing the underwear stashes of those we love. This year, you can accomplish both good deeds with a purchase from 5=10. Learn more by scoping out @5equals10 on Instagram or by visiting fiveequalsten.com.
Last modified: November 15, 2018