They took risks, defied expectations, spoke out, redefined cool and made us proud to call them members and allies of our community.
Matt Tumminello, founder and president of Target 10, helps some of America’s top companies (Johnson & Johnson, HBO and Stoli, to name but a few) identify and reach LGBT audiences. After the 2016 election, he was heartened to discover a resolve among his clients “to stick with us. There is an intensified sense of urgency to LGBTQ marketing because we’re living in a time when America seems to be going backwards.” He calls the Trump era “an opportunity for our clients to express their core values of inclusion, and the expression of those values is empowering to all of us. It certainly is for me. What I would say has changed is that the community has quickly pivoted from #LoveWins to #Resist.” Tumminello adds, “It’s important to uplift and celebrate, but when people are suffering you’ve got to be real with them.”
Last modified: October 22, 2018