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Gender Neutral Shopping in NYC

Blurred Lines: Gender Neutral Beauty & Fashion

Fashion and beauty companies are blurring the lines and creating clothing and cosmetics that cross boundaries and are gender neutral. Diversity, inclusivity, and gender unity are shaping the future of both industries. Speaker, author, and market researcher Pam Danziger recently released the Expert Outlook 2019: Find Balance report. Among its key trends is “beauty for one and for all.” The report highlights David Beckham’s Love magazine cover debut where the soccer star sported green eye shadow. Experts say that modern style is less about fitting in and more about self-expression: for WorldPride and beyond, these New York spots will help you prove it.
gender fluid fashion


Chanel recently introduced Boy de Chanel, a men’s makeup line that offers complexion enhancer, eyebrow pencil, and lip balm among other items. Its Boy de Chanel foundation is available in eight shades and offers an SPF of 25. 18 E. 57th St., 212-355-5050,


Marking a first for the Celine brand, the brand unveiled a collection of menswear. The stylish items that debuted for Spring/Summer 2019 will also be available in women’s sizes. 650 Madison Ave., 212-535-3703,



Fluide is a colorful collection of cruelty-free makeup for all gender expressions, gender identities, and skin tones. The collection, which launched in 2018, was created with the belief that makeup is a tool of transformation and a powerful means of self-actualization. The collection includes liquid lipstick, nail polish, and glitter that is free from potentially harmful and/or endocrine-disrupting chemicals including phthalates, parabens, formaldehyde, and triclosan. By naming lip and nail shades after queer spaces around the globe, Fluide seeks to pay tribute to the importance of safe spaces for the LGBTQ community. The collection is available at The Phluid Project. 684 Broadway,


Joyōme Duo

Everyone wants flawless skin. The Joyōme Duo, which helps rewind the visible signs of aging, is suitable for any gender. Its formula packs in eleven clinically demonstrated anti-aging actives, including azelaic acid, hyaluronic acid, and niacinamide. It also includes the patent-pending Microbiome Balancing Complex and Hydra-Lipid Delivery System. Since the skin’s microbiome is targeted, the hardworking skincare ingredients will work faster to boost the look of the overall complexion in just a few weeks.


Phluid Project

gender neutral models

The Phluid Project is a brand, movement, community, and platform based on activism that is executed through the lens of fashion. Phluid is committed to challenging boundaries with humanity and encouraging those who embrace and celebrate freedom and self-expression. It’s a world where gender is a spectrum and is expressed authentically and individually. At the essence of The Phluid Project’s concept is inclusion. All races, ages, genders, identities, and allies are welcome. The Noho-based retail and community space recently launched a gender-free denim collection. The line, which is made with high performance denim, is produced in New York in CFDA approved factories and wash facilities. It is 100% made in the USA. The Phluid Project’s in-house line also offers slogan-driven tees and sweatshirts emblazoned with messages that include “Ask Me My Pronouns” and “They Power.” 684 Broadway,

Raising Beauty

Rasing Beauty is a gender-neutral health and beauty company in New York City. Their priority is to give high-quality care, from the ingredients they select to the professional health and beauty services they provide. Live your best skin! To book professional health & beauty service: Book an appointment
To shop a curated selection of beauty products: Rasing Beauty
Save 15% off using promo code: WORLDPRIDE15. Promotion ends 07/07/19 and valid only on

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